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BTS’ RM suggested the iconic APOBANGPO display on HYBE premises for 11th anniversary celebrations

In honour of the group's 11th anniversary of their debut, the HYBE building in Yongsan, Seoul, has had the famous term APOBANGPO wrapped around it in a heartfelt gesture that highlights the enduring relationship between BTS and its fans. The expression, which was first used by Jungkook, translates to "ARMY Forever, Bangtan Forever."

June 11, 2024 / 18:39 IST
The idea emerged in 2023 during the planning for the FESTA celebrations.

In a heartwarming gesture that underscores the unbreakable bond between BTS and their fans, the HYBE building in Yongsan, Seoul, has been wrapped with the iconic phrase APOBANGPO in celebration of the group's 11th debut anniversary. The phrase, coined by Jungkook, means "ARMY Forever, Bangtan Forever" and perfectly encapsulates the enduring love between BTS and their dedicated fanbase, ARMY. This creative and heartfelt display, which will be up from June 11 to June 30, was the brainchild of BTS' leader, RM.

The idea emerged in 2023 during the planning for the FESTA celebrations, an annual event cherished by both BTS and ARMY to commemorate the group's debut on June 13. In a FESTA video, RM suggested adorning the HYBE headquarters with the phrase, earning enthusiastic approval from his fellow members.

This collaborative effort between BTS and BIGHIT MUSIC highlights the group's commitment to celebrating their journey with their fans. This year's FESTA is particularly special as it coincides with Jin's return from mandatory military service on June 12.

BTS' FESTA 2024 festivities are in full swing, sparking excitement and nostalgia among fans globally. The official poster unveiled on June 2 set the tone for the group's 11th debut anniversary celebration. Jungkook's heartfelt fan song, Never Let Go, released on June 7, added to the fervour, honouring BTS' journey and their bond with ARMYs.

Following the BANG BANG CON live stream of BTS’ iconic concerts last Saturday, anticipation is high as fans await Jin's return from military service on June 12, leading to a special 'hug' event on June 13. Moreover, on June 10, BTS announced a thrilling event for their anniversary: an exclusive Weverse LIVE stream featuring a special message from Jin on June 13 at 8:00 PM KST.

Entertainment desk -
first published: Jun 11, 2024 06:39 pm

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