The real truth behind Vikrant Massey's viral fight with a cab driver, read to know

Vikrant Massey in the Instagram video, arguing with the cab driver.

Vikrant Massey, celebrated for his stellar performance in the blockbuster film '12th Fail', has now taken on a new role as the first brand ambassador for inDrive, a popular ride-hailing app in India. This endorsement marks his first significant brand partnership following the huge success of his film, which has won him praise from both audiences and critics.

The app makers had released a video which showed Vikrant arguing with a cab driver over the surge in rate at the end of the ride. And now it has been revealed that it was a part of his campaign for inDrive.

inDrive, known for its unique approach to ride-hailing where passengers and drivers negotiate the fare, has chosen Vikrant Massey to lead its new marketing campaign. This campaign, cleverly titled "Ab app ki nahi, aap ki chalegi!" (Now, it runs on your terms!), highlights the app's user-centric model. Expressing his enthusiasm for this new partnership, Vikrant said, "I am looking forward to being a part of inDrive India’s campaign as their brand ambassador. I appreciate the service that inDrive provides to its riders and drivers. The app is fair, where instead of the app, the people decide the fare among themselves.”

His role will involve participating in various campaigns and initiatives aimed at creating positive impacts within the community.

In addition to his new role, Vikrant continues to make waves in the film industry. He is set to appear as an investigative journalist in his next film, 'Sabarmati Report', which is inspired by real-life events. This role is expected to showcase his versatility and commitment to portraying challenging and meaningful characters.

This new chapter in Vikrant Massey's career not only reflects his rising star in the entertainment industry but also his ability to influence and inspire positive changes through his work and public engagements.