Rakesh Roshan has crafted an impressive re-release strategy for the iconic film 'Karan Arjun,' featuring Salman Khan and Shah Rukh Khan. The director-producer recently unveiled a new teaser for the 1995 cult classic reincarnation drama and has partnered with theaters across India to present this teaser alongside the Diwali releases 'Singham Again' and 'Bhool Bhulaiyaa 3.'
The teaser will be shown in both multiplexes and single-screen theaters. 'Karan Arjun's' teaser has received over 30 million cumulative views on social media and is currently trending on YouTube, with more than 500,000 views on Tips' channel.
Karan Arjun's re-release marks to be the biggest re-release with the film set to witness a repeat run in cinemas worldwide, a feat that is a first for a re-running film.
Produced by Rakesh Roshan's FilmKraft Productions and directed by Roshan himself, 'Karan Arjun' became a box office sensation upon its release, ranking among the highest-grossing films of 1995. The film is celebrated for its memorable music by Rajesh Roshan, thrilling action sequences, emotional depth, and the unforgettable chemistry between Salman Khan and Shah Rukh Khan. It also features a talented ensemble cast, including Rakhee Gulzar, Mamta Kulkarni, Kajol, and Amrish Puri.
Set against a backdrop of reincarnation and revenge, the film tells the story of two brothers, Karan and Arjun, who are torn apart by a family feud. In their next lives, fate brings them together as they embark on a quest for justice and redemption.
Rakesh Roshan's Karan Arjun is scheduled to re-release on 22nd November 2024, globally.
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