HYBE vs ADOR feud escalates; Min Hee Jin makes a shocking announcement after winning injunction against BTS’ label

Hybe

The ongoing feud between HYBE and ADOR has intensified, shifting from

a seemingly one-sided battle in favour of HYBE's Bang Si Hyuk to a

more evenly matched 50-50 standoff. Recent developments have

significantly impacted the dynamics, particularly after ADOR's CEO,

Min Hee Jin, reportedly secured a legal victory.

Hybe

On May 31st, coinciding with the scheduled major shareholder meeting

of HYBE, Min Hee Jin achieved a significant legal victory. According

to Sports Kyung Hyang, the court ruled in her favour, allowing her to

maintain her position as CEO of ADOR. This ruling also restricts HYBE

from leveraging its 80% shareholder voting rights to remove her. HYBE

had initially planned to restructure ADOR's management, aiming to oust

Min Hee Jin and her close associates.

Min Hee Jin, a prominent figure in the K-pop industry, had previously

reached out to HYBE's top brass, including CEO Park Ji Won, Chairman

Bang Si Hyuk, and HYBE America President Scooter Braun. She raised

concerns about other groups allegedly plagiarising NewJeans' concepts,

music videos, and styles, a claim she substantiated through email

communications.

Following her legal victory, Min Hee Jin issued a bold statement

addressing the recent firing of two ADOR employees. HYBE had

terminated these employees and replaced them with three of its own

executives, a move Min Hee Jin argues was in violation of the court's

injunction. She asserted that without legitimate grounds for her

termination, the dismissal of the two ADOR executives was also

unjustified, suggesting HYBE's actions were in direct defiance of the

court's ruling.

Min Hee Jin's attorney emphasised, "As there are no grounds for Min

Hee Jin’s termination, there are no grounds to dismiss the two ADOR

executives. Therefore, if HYBE were to terminate them, this would mean

HYBE has ignored the court’s ruling and has terminated them without

just cause."

In response to the court's decision, HYBE stated, "We respect the

decision made by the court and assure that we will proceed with

follow-up procedures which fall within the boundaries of the law." The

executives HYBE introduced to replace the dismissed ADOR personnel

include Chief Human Resources Officer Kim Joo Young, Chief Security

Officer Lee Jae Sang, and Chief Financial Officer Lee Kyung Joon.

The tension between the two entities is palpable, with both sides

preparing for further legal and corporate maneuvers. The outcome of

this high-stakes conflict remains uncertain, with the probability of

either party prevailing now standing at an even 50-50.