From Cricket to Coldplay: live streaming is the rising star; Here's how we know

In the live streaming landscape, sports leagues, big-ticket tournaments and competitions such as Olympics or Commonwealth games have led the charts with commendable live viewership.

However, in India, Cricket leagues have always managed to get the maximum eyeballs.  From IPL to international test matches, cricket has established itself as an entertainment phenomenon with record-breaking viewership.

Recently, Disney+ Hotstar live streamed the British band - Coldplay’s biggest concert LIVE from Ahmedabad on their platform and secured a ground-breaking 83 lakhs views and 16.5 crore minutes of watch time. It is the very first time when an Indian streaming platform has achieved such a feat which can establish a new stepping stone for the concert culture in the country.

From sports to entertainment, LIVE streaming is paving the way for a much immersive future that combines comfort with quality. To create a stadium-like experience, Disney+ Hotstar introduced cutting-edge features where the fans could talk to each other on the platform, read the lyrics and sing-along with the band and brought the sound alive with Dolby 5.1 experience which captured the real magic of the band’s music.

Games and concerts are community activities where cultures collide and curate a unique experience each time; in such scenarios, being able to voice out your experience live makes it a holistic activity. As the live stream brought all the fans under one platform, a lot of them didn’t hold back from expressing their emotions live.

With fans sharing their experiences online, one of them stated, “What an unforgettable night it was! Thank you for bringing the energy and love to every corner of India! Can’t wait to relieve those incredible moments on Disney+ Hotstar!”. While other fan stated, “Thank you so much Disney+ Hotstar! This was the best thing anyone could do and I’m so glad it was you!” Such positive feedback and excitement from fans prove that live streaming is not just the future, it’s the rising star. As we look ahead, it’s clear that live streaming is becoming the go-to platform for live concerts and we can only expect this trend to continue growing.