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Taapsee Pannu calls out Bollywood 'PR game', says ‘You are also paying to push someone else down’

Taapsee Pannu has spoken candidly about the aggressive PR culture in the Hindi film industry, saying it has reached an unhealthy level where people are paid to push others down. The actress questioned why success should depend on someone else’s failure and said she prefers spending on herself and loved ones over planting articles.

January 13, 2026 / 11:35 IST
Taapsee Pannu exposed PR game in Hindi film industry
Snapshot AI
  • Taapsee Pannu criticizes the intense PR tactics in the Hindi film industry
  • She prefers spending on loved ones over paying for PR or planting articles
  • Taapsee will star in Gandhari, a revenge drama premiering on Netflix

Actor Taapsee Pannu has recently been candid about the ‘PR Game’ in the Hindi film industry. The actress claimed that it "has gone to some other level."

In an interview with Times Now News, Taapsee noted that people are "paying to push someone else down" and asked whether one's prosperity is contingent on "someone else's failure."

Taapsee talked candidly about the "PR game" and how things have evolved.

She said, “I was too busy doing my own things. But last 1.5-2 years se I have slowed down things and it has also been a conscious effort. I have realised that this PR game has gone to some other level. You are paying either to, I mean push yourself. Which was one version of doing PR. You are also paying to push someone else down.”

The actress elaborated, “Since when did your success depend upon someone else's failure? People have started creating a new facade of their personalities because they need relevance. I am not okay with just me being there in a hit film, I also need to have a very strong voice even if it is not yours.”

She continued, “But you have to create a voice. And that voice that you are trying to create beyond films is not matching with the work you are doing. So that discrepancy. You are saying beyond your films but your work is saying something else.”

She also discussed spending money on her loved ones and herself rather than "planting articles."

Also Read: MTV Splitsvilla X6: Nia Sharma bashes contestant over her body-shaming remarks on co-contestants

On the work front, Taapsee Pannu made her acting debut with the Telugu movie Jhummandi Naadam in 2010. In 2012, she starred in her first Hindi movie with Chashme Baddoor.

She has acted in a number of movies till now, including Baby, Naam Shabana, Manmarziyaan, Mulk, Badla, Thappad, Rashmi Rocket, Haseen Dillruba, Dobaaraa, and Phir Aayi Hasseen Dillruba.

Also Read: Malayalam film industry to shut down on January 22 over pending demands: Report

Taapsee was last seen in Mudassar Aziz's Khel Khel Mein, alongside Akshay Kumar and Vaani Kapoor. The film also stars Ammy Virk, Aditya Seal, Pragya Jaiswal and Fardeen Khan in the key roles.

The actress is now gearing up to star in Gandhari, a revenge drama directed by Devashish Makhija. Backed by Kanika Dhillon's Katha Pictures, Gandhari is set to premiere on Netflix.

Gayatri Rani
Gayatri Rani is a Senior-Sub Editor with over three years of experience in delivering Hollywood and Bollywood news.
first published: Jan 13, 2026 11:35 am

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