Allu Arjun sets the internet on fire with new soft drink BTS Ad shoot video, watch here

Allu Arjun new soft drink ad BTS

Icon Star Allu Arjun has once again reminded fans why he commands such an extraordinary presence both on and off the screen.

A new behind-the-scenes video from his upcoming Thumbs Up commercial has gone viral, and the internet hasn’t stopped buzzing since.

The clip offers a candid look at the actor in the middle of a shoot — relaxed, playful, yet fully switched into the star persona that his admirers adore.

The video was shared online with the caption, “Icon star @alluarjun at @ThumsUpOfficial ad shoot Strong, stylish, and unmistakably iconic.” The words couldn’t have captured the moment better. Within minutes, fans were flooding the comments with heart emojis and fire icons, celebrating the effortless charisma he brings even to a casual behind-the-scenes moment.

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In the footage, Allu Arjun exudes his trademark blend of swagger and warmth. He sports a black jacket thrown over a white vest, paired with black track trousers — a simple yet striking look that suits the rugged energy Thumbs Up has always stood for.

The outfit highlights his athletic build, but more importantly, it complements the bold, action-packed personality the brand is known for.

What really draws attention, though, is how naturally Allu Arjun moves around the set. Whether he’s adjusting his jacket, rehearsing a move, or sharing a quick smile with the crew, he radiates the confidence of someone who loves what he’s doing.

His expressions shift seamlessly from intense to playful, reminding fans why he is so loved: he doesn’t just perform; he connects.

The atmosphere of the shoot feels electric — dramatic lighting, fast camera rigs, stylists rushing in to perfect every detail.

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Yet Allu Arjun remains steady at the centre of it all, grounding the chaos with charm and clarity. It’s this ease, this sense of belonging in front of the camera, that makes him such a magnet for brands and filmmakers alike.

The BTS moment arrives at a time when Allu Arjun’s future slate is packed with some of the biggest productions in Indian cinema. He is gearing up for Pushpa 3: The Rampage, a high-concept sci-fi film with Atlee (tentatively titled AA22xA6, where he may play multiple roles), and a sweeping mythological epic with Trivikram Srinivas.

These projects — set to unfold from 2025 to 2027 — have only heightened the excitement around him.A