Ahaan Panday becomes brand ambassador for Harley-Davidson India, marks first major endorsement

Ahaan Panday bags his first major brand deal

Ahaan Panday, who became an overnight sensation with his debut film Saiyaara, has bagged his first brand deal. Harley-Davidson India has formally appointed Ahaan as the new face of the motorcycle brand.

The social media handle of Harley-Davidson shared a picture of Ahaan with the motorbike with the caption, “Some live ‘Beyond The Everyday’, where settling isn’t an option and the path is theirs to make. Join the tribe.”

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The caption added, “Presenting the all-new Harley-Davidson X440 T and our Brand Ambassador, Ahaan Panday. Starting at INR 2,79,500 (Ex-showroom).”

In a seperate post, the brand welcomed Ahaan with a special post that reads, "Welcome, Ahaan Panday, to the Harley Owners Group. You’re on an amazing journey and we’re proud to ride with you!"

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The announcement coincided with the introduction of a new youth icon for the Harley tribe: the Harley-Davidson X440 T, a redesigned, muscular version of the already well-liked X440.

This is a significant milestone for Ahaan Panday, who has been enjoying a lot of attention since making his screen debut in Mohit Suri's Saiyaara: his first-ever brand endorsement.

Harley-Davidson, a brand known for independence, disobedience, and a cult-like fan base, rarely makes such early wagers on up-and-coming talent. Industry insiders, however, claim that the combination makes perfect sense.

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The bike features new colour schemes, improved suspension, a better riding stance, and minor design changes targeted at younger urban riders. Executives at Harley-Davidson India characterised the model as a link between tradition and modernity, a concept that reflects Ahaan's own Bollywood positioning.

This comes after Ahaan bagged the top spot on the annual ranking based on page views from more than 250 million monthly visitors to the IMDb. He was followed by co-star Aneet Padda, while filmmaker Mohit Suri, who directed Saiyaara, led the inaugural Most Popular Indian Directors list.