Artist International Group & Creativeland Studios come together to create a joint venture in India

Creativeland Studios Entertainment LLP, a part of Creativeland Asia Group, specializes in curating, producing, and aggregating long-format storytelling.

In a groundbreaking move set to revolutionize the Indian entertainment industry, Artist International Group (AIG), led by industry veteran David Unger, and Creativeland Studios, spearheaded by renowned creative entrepreneur Sajan Raj Kurup, have announced the formation of a joint venture, bringing AIG to India. This strategic partnership aims to merge AIG’s global expertise with India’s burgeoning creative talent, fostering a new era of creativity and cultural exchange.

The new talent and production company, AIG India, is set to focus on identifying, nurturing, and promoting Indian talent across various artistic disciplines, both in India and globally. By leveraging AIG’s extensive network and Hollywood know-how, combined with Creativeland Studios’ deep understanding of the Indian market and creative landscape, the collaboration aims to create a robust platform that supports Indian artists in reaching international audiences and achieving global recognition, while also orchestrating collaborations for international talent in the Indian subcontinent.

Calling the partnership a game-changing move for the Indian creative industry, founder of Creativeland Studios, Sajan Raj Kurup said, “I am a firm believer that content and talent are geography agnostic. Partnering with David and launching AIG India allows us to extend our creative horizons and provide our talent with the global exposure they deserve and vice versa. This joint venture is a testament to our commitment to pushing the boundaries of creativity and fostering a vibrant cultural exchange. Especially now more than ever, with Indian talent proving its mettle on the international stage.”

David Unger, CEO of Artist International Group, echoed Kurup’s sentiments, stating, “We are thrilled to embark on this journey with Raj and Creativeland Studios. India is a treasure trove of talent with a third of the content coming from India. Through this joint venture, we aim to unlock new avenues for Indian artists to showcase their work globally and hope to bring Hollywood and global talents to India, fostering true collaborations. I am confident that our united strengths will provide unparalleled opportunities and spearhead the next wave of cultural innovation, both in India and globally.”

This joint venture is set not only to elevate Indian talent but also to represent international and Hollywood talent in the Indian subcontinent, enriching the global entertainment industry with fresh, innovative perspectives. AIG International boasts an impressive roster of artists, including Michelle Yeoh, Anil Kapoor, Fan Bingbing, Jonathan Rhys Meyers, Gong Li among others. With this partnership, AIG India is also set to announce a strong Indian talent roster.

Founded by CEO David Unger in 2017, Artist International Group uniquely serves the expanding need for international talent with offices in Los Angeles, New York, London, Paris, and Mumbai. Notable clients include Academy Award Winner Michelle Yeoh ("Everything Everywhere All At Once"), Jonathan Rhys Meyers ("The Tudors"), Anil Kapoor ("Slumdog Millionaire"), Gong Li ("Mulan"), Tom Welling ("Smallville"), Patrick Bruel ("A Bag of Marbles"), Hanee Lee ("Extreme Jobs"), Mallika Sherawat ("Time Raiders"), Elsa Zylberstein ("I’ve Loved You So Long"), and Saïd Taghmaoui ("Wonder Woman") as well as writer and director clients Timur Bekmambetov ("Wanted"), Tony Kaye ("American History X"), Michael Haussman ("Edge Of The World"), Francesco Carrozzini ("Supersex") and Ludovic Bernard ("Lupin") among others.

Creativeland Studios Entertainment LLP, a part of Creativeland Asia Group, specializes in curating, producing, and aggregating long-format storytelling. Their mission is to curate and create compelling narratives from India to bring them to the world. In partnership with their group company Creators Inc London and their comprehensive list of International Directors including some top names from Hollywood, they support creators and collaborators with their visions and produce work across advertising, factual, TV, film, and audio divisions, that entertains, moves, and impacts positive change across the world and in India. Their slate both, internationally and in India, boasts a strong lineup of content in various stages of production. Most recently, they co-produced "The Commandant’s Shadow" with Snowstorm Productions in London, which has been acquired by Warner Bros and HBO. In India, they just produced "No Filter Neha Season 6" in partnership with Jio TV, bringing it to video format.

This joint venture between AIG and Creativeland Studios is a significant step towards bridging the gap between Indian talent and global opportunities. By leveraging their combined strengths and networks, they aim to create a thriving platform that not only elevates Indian artists but also enriches the global entertainment landscape with diverse and innovative content. The collaboration marks a new chapter in the Indian entertainment industry, promising exciting opportunities and groundbreaking cultural exchanges in the years to come.