BUSINESS
Storyboard18 | Much ado about Nothing: Skore's new ad spotlights female pleasure
The ad campaign which focuses on women and their pleasure is for Skore's new range of thin condoms called ‘Nothing’
TRENDS
Storyboard18 | Can crypto ads land celebrities in legal trouble?
Kim Kardashian and boxing legend Floyd Mayweather are being sued over allegations that they misled investors when promoting a little-known cryptocurrency. Are Indian celebrities at such risk as well?
TRENDS
Storyboard18 | Ads hurting religious sentiments, mocking men offend Indians: report
ASCI evaluated 1,759 complaints against 488 advertisements over the past three years to identify key trends in offensive advertisements.
TRENDS
Storyboard18 | Celebrities vs creators and the rise of key opinion leaders or KOLs
Brands that target digital-first customers created a market for influencers who have deep personal equations with their followers and are often more affordable for brands than celebrities.
AUTOMOBILE
Storyboard18 | We are investing in EVs not for the current volumes but for the future: Mercedes Benz India’s Santosh Iyer
Santosh Iyer, VP - sales and marketing, Mercedes-Benz India, on the challenges of marketing an electric future and the key trends to watch for in 2022.
TRENDS
Storyboard18 | CMO to CEO: Why new-age firms are betting on marketers to lead them
Borrowing from the leadership playbook of legacy companies, new-age firms and startups are bringing more people with different backgrounds, including sales/marketing, into leading business roles.
TRENDS
Storyboard18 | Is Grofers rebranding as Blinkit a blink and miss it?
Experts say the rebranding reflects the company's latest pivot to 10-minute delivery, but lacks punch and dynamism required in a q-commerce brand.
TRENDS
Storyboard18 | Can EV charging stations become the future of outdoor advertising?
EV stations can potentially be an impactful outdoor advertising platform giving brands access to an upwardly mobile, tech savvy and affluent urban consumer base.
TRENDS
Storyboard18 | Why are ad agencies losing talent to startups, streaming platforms?
The pandemic accelerated adland’s talent drain. But where are people going and, more importantly, why can’t ad agencies hold on to their talent?
BUSINESS
Storyboard18 | What can fix the brand crisis of consumer internet companies?
Edtech, fintech and foodtech brands, especially, are facing increasing backlash that can erode brand value and adversely affect consumer perception. So what’s the crisis plan?
TRENDS
Storyboard18 | Amazon, Asian Paints and Tata Tea emerge as India's most purposeful brands: report
Kantar conducted an analysis of 418 brands across 30 categories and found that in India especially, perceptions of a brand’s purpose, its ability to ‘make people’s lives better’, is crucial to establishing a meaningful quotient.
BUSINESS
Storyboard18 | The need for experiential marketing has become even bigger: Audi’s Gaurav Sinha
Marketing is a dynamic field and the pandemic has just highlighted how much it changes, evolves and adapts, says Gaurav Sinha, head of marketing, Audi India.
BUSINESS
Storyboard18 | Cryptocurrency platforms switch to GEC, news and gaming for advertising
With the cricket season at en end, when they spent generously on advertising, crypto players are now looking at newer properties for spending their ad dollars. Experts don’t foresee any drop in spending in the coming months by cryptocurrency companies
BUSINESS
Storyboard18 | The sexual wellness boom and how brands are addressing a new consumer
Brands, content creators and women taking charge of their sexual wellbeing are changing the narrative and fuelling the sexual wellness category in India. Covid-induced lockdowns, too, have given the category a major thrust, while ecommerce has made buying easier.
TRENDS
Storyboard18 | “Even in a digital era, brands have to be built on big ideas,” says Arvind Sharma
Ad veteran and Leo Burnett's former chairman and CEO Arvind Sharma receives the AAAI Lifetime Achievement Award for 2021.
TRENDS
Storyboard18 | How global advertising business reviews affect agencies in local markets
With homegrown brands becoming big and going global, network agencies are less dependent on large international clients. Two decades ago, roughly 80% of ad spends came from global clients, but it has shrunk to around 50% today.
AUTOMOBILE
Storyboard18 | Challenges of auto brands marketing an electric future to Indians
Auto brands are mainstreaming electric vehicles in marketing communications. Here’s what some of the big brands are up to and up against.
TRENDS
Storyboard18 | Why are all the internet giants vying for IPL rights?
Digital media rights of the Indian Premier League are up for grabs next month. Experts say the winner would hit jackpot in terms of advertising revenue and subscriber base expansion.
BUSINESS
Storyboard18 | This Diwali, some brands skipped the hard-sell. Here’s why
Brands want to own emotions rather than use Diwali just as a selling opportunity. But, watch out for the trap of clichés.
TRENDS
Storyboard | How Nykaa captured the online beauty market in India pre IPO
A deep dive into online beauty and fashion retailer Nykaa's marketing strategy. Part of its secret sauce is 3,055 social media influencers.
TRENDS
Storyboard | Lucknow and Ahmedabad IPL teams will open up Hindi heartland to advertisers, say experts
Experts add newer brands and more local businesses will come on as advertisers, as the city-centric fanbase grows.
CRICKET
Storyboard | Star Sports' Mauka Mauka is back, to tap into Ind vs Pak cricket frenzy
The cheeky humour in Star Sports' 'Mauka Mauka' campaign has resonated with fans online, with the latest ad garnering over 1.7 million YouTube views.
TRENDS
Storyboard | Why Adidas roped in Deepika Padukone as its new brand ambassador
Bollywood actress and former badminton player Deepika Padukone used to endorse rival brand Nike.
TRENDS
Storyboard | How brands can control narratives and fight cancel culture
Indian brands are facing social media outrage and boycotts more than ever before. Is it time for marketers to take a stand up to cancel culture?
