Moneycontrol PRO
HomeAuthorMaryam farooqui

Maryam Farooqui

Copy Editor

Moneycontrol News

Kashmir tourism begins to rebound after Pahalgam attack, boosted by affordable travel, improved connectivity

BUSINESS

Kashmir tourism begins to rebound after Pahalgam attack, boosted by affordable travel, improved connectivity

Domestic travel operators, airlines, hotel owners, and shikara operators that Moneycontrol spoke to expressed confidence that tourists would return to Kashmir for the remainder of the 2025 summer season.

PVR Inox eyes extended movie runs, higher traffic with Sitaare Zameen Par staying off OTT

ENTERTAINMENT

PVR Inox eyes extended movie runs, higher traffic with Sitaare Zameen Par staying off OTT

The country's largest multiplex chain expects Khan's new release to buck the trend of short runs in theatres, instead staying in cinemas for at least 10 weeks as it skips an early release on streaming platforms.

Dip in TV revenues as broadcaster budgets remain tight: Sanjay Dwivedi, Balaji Telefilms CEO

ENTERTAINMENT

Dip in TV revenues as broadcaster budgets remain tight: Sanjay Dwivedi, Balaji Telefilms CEO

Dwivedi added that one of the challenges of linear TV is that the prime time slot has not expanded beyond 7-11 pm in all these years.

Goa turns to cultural tourism to cash in on growing concert economy

TRENDS

Goa turns to cultural tourism to cash in on growing concert economy

Goa is attempting to move away from its image of a beach destination to that of a cultural destination with a rich calendar of concert and festival related event

King Khan rules IPL 18 even as celebrity endorsed ads see 13% drop

ENTERTAINMENT

King Khan rules IPL 18 even as celebrity endorsed ads see 13% drop

Film actors continued to dominate brand endorsements, contributing 50 percent of total ad volumes, while sports personalities maintained a strong presence with a 32 percent share.

What plane am I flying? Passengers demand aircraft filters on travel sites after Air India crash

BUSINESS

What plane am I flying? Passengers demand aircraft filters on travel sites after Air India crash

The consumer protection authority has reached out to the Ministry of Civil Aviation, Ministry of Tourism and major online travel portals in India to discuss these changes on booking portals

Rewriting the script: Balaji embraces AI and snackable shows for future growth

ENTERTAINMENT

Rewriting the script: Balaji embraces AI and snackable shows for future growth

Balaji is exploring more bite-sized content to tap into the GenZ viewership with an AI twist that will be extended to long-format shows too, as the company does not want to be left behind when it comes to innovation.

Europe travel takes a hit as Indian flyers rethink plans after Iran airspace closure, Air India crash

BUSINESS

Europe travel takes a hit as Indian flyers rethink plans after Iran airspace closure, Air India crash

Currently, around 5–7 percent of bookings to Europe are being impacted due to the ongoing conflict between Iran and Israel, said Govind Gaur, CEO of WanderOn, noting that flight cancellations are prompting Indian travellers to look for options.

Domestic airlines see rise in cancellations, rescheduling after Ahmedabad crash

BUSINESS

Domestic airlines see rise in cancellations, rescheduling after Ahmedabad crash

The closure and disruption of services at the Ahmedabad airport following the crash and safety audit of Boeing 787 aircraft have weighed on people's minds, said an airline executive who expects cancellations to stabilise over the next couple of weeks

Zee5 sharpens regional focus as 50% of viewership comes from non-Hindi content

ENTERTAINMENT

Zee5 sharpens regional focus as 50% of viewership comes from non-Hindi content

Through its newly launched language packs, the streaming arm of broadcaster Zee Entertainment aims to penetrate deeper into the Indian market.

Screen to startup: Sanya Malhotra turns entrepreneur with matcha label, targets health drink market

BUSINESS

Screen to startup: Sanya Malhotra turns entrepreneur with matcha label, targets health drink market

Malhotra's consumer-first venture, called Bree, will initially launch two variants — a ceremonial blend and an everyday matcha

Bhool Chuk Maaf breaks the myth: Shorter OTT window doesn't hurt theatrical run

ENTERTAINMENT

Bhool Chuk Maaf breaks the myth: Shorter OTT window doesn't hurt theatrical run

Called the surprise of the season, the film has, so far, collected more than Rs 70 crore in India and its worldwide business has reached Rs 87 crore, unaffected by its OTT release

From strategy boards to billboards: Indian chess icons go mainstream, turn brand darlings

SPORTS

From strategy boards to billboards: Indian chess icons go mainstream, turn brand darlings

Gukesh’s win over Magnus Carlsen in Norway Chess 2025 has reignited India’s passion for the game — and may have opened new doors in the endorsement arena.

After Kumbh, brand chariots roll into Puri as Jagannath Yatra turns into a marketing goldmine

TRENDS

After Kumbh, brand chariots roll into Puri as Jagannath Yatra turns into a marketing goldmine

The Puri District Administration is witnessing an unprecedented spike in brand interest this year as firms across sectors leverage the Yatra’s scale to deepen consumer connect in spiritual India.

Rising stars, rising value: Sai Sudharsan leads pack of new IPL talent gaining brand attention

TRENDS

Rising stars, rising value: Sai Sudharsan leads pack of new IPL talent gaining brand attention

While it is a player's strong form that brings him in the limelight, IPL as a platform acts as a catalyst in bringing brand attention, say talent managers.

Cricket Couture: Kohli jerseys & Mumbai Indians merchandise drive IPL 2025 fan gear sales

TRENDS

Cricket Couture: Kohli jerseys & Mumbai Indians merchandise drive IPL 2025 fan gear sales

Increasing demand from tier 2 and 3 cities and from the Indian diaspora shows that the IPL isn't just a tournament any more -– it's a full-fledged lifestyle experience.

RCB’s 2025 triumph brings it closer to winning IPL's most valuable team tag

SPORTS

RCB’s 2025 triumph brings it closer to winning IPL's most valuable team tag

RCB's fan following is unparalleeld, its portfolio of sponsors is strong. The only missing link was an IPL title win and now that it lifted the trophy on June 3, experts expect the team to give the top two most valued IPL teams a run for their money.

RCB finally wins IPL, but don’t expect a brand boom for Kohli, Patidar or Pandya

ENTERTAINMENT

RCB finally wins IPL, but don’t expect a brand boom for Kohli, Patidar or Pandya

Talent managers do not expect any significant upside for Kohli, who is already the most valued celebrity. For Krunal Pandya and Rajat Patidar, the win may result in a few brand deals, but experts do not see a major change in their endorsement game.

Gukesh-Magnus faceoff sparks strong viewership in India amid soaring chess popularity

TRENDS

Gukesh-Magnus faceoff sparks strong viewership in India amid soaring chess popularity

The viewership for Gukesh-Magnus faceoff surged on popular chess platforms with Chess.com recording 202,000 views in India and Chessbase India seeing 172,000 views.

Gukesh-Magnus clash a big draw, says Norway Chess founder; eyes India for his next move

TRENDS

Gukesh-Magnus clash a big draw, says Norway Chess founder; eyes India for his next move

The World number one slamming the board and losing to the one player the Norwegian thought he would not lose to has led to a lot of social media buzz around Norway Chess.

Turbulent summer hits travel sector: Longer routes, soaring airfares, falling demand

TRAVEL

Turbulent summer hits travel sector: Longer routes, soaring airfares, falling demand

The India-Pakistan border tensions led to some major disruptions during the peak summer travel season, with destinations such as Leh and Manali seeing up to a 50% decline. On International routes such as Europe and the Middle East, bookings were down 15–20%. But recovery is in sight, say travel operators

Chasing the next Endgame: Hollywood’s hunt for a big hit continues amid struggles in India

ENTERTAINMENT

Chasing the next Endgame: Hollywood’s hunt for a big hit continues amid struggles in India

It seems to be a tall order for English movies to recover from the slump they faced last year, when their box office performance in India hit a post-pandemic low of Rs 941 crore.

Anchors aweigh: India's cruise craze, record footfalls draw Singapore OTA to its shores

TRAVEL

Anchors aweigh: India's cruise craze, record footfalls draw Singapore OTA to its shores

India boasts of a 7,500-km coastline and over 14,000 km of navigable rivers, making it a strong market for ocean and river cruise tourism.

End of American Dream? Trump visa pause prompts more Indian students to explore Germany, Ireland, France

EDUCATION

End of American Dream? Trump visa pause prompts more Indian students to explore Germany, Ireland, France

Several study abroad platforms report a surge in queries as the US pauses new student visa interviews and tightens social media vetting, prompting Indian students to reconsider their plans ahead of the Fall intake

Advisory Alert: It has come to our attention that certain individuals are representing themselves as affiliates of Moneycontrol and soliciting funds on the false promise of assured returns on their investments. We wish to reiterate that Moneycontrol does not solicit funds from investors and neither does it promise any assured returns. In case you are approached by anyone making such claims, please write to us at grievanceofficer@nw18.com or call on 02268882347