TRENDS
Here’s what the new TDS rule means for social media influencers
Budget 2022-23 had brought in the provision of TDS at 10 percent for any person providing any benefit or perquisite exceeding Rs 20,000 in a year to a resident arising from the business or profession of such resident. This new provision is applicable to influencers.
BUSINESS
SonyLIV expects subscriber base to double in 2022 with telco and store partnerships
The platform saw its paid users grow significantly in the last two years from 0.8 million in 2020 especially after the launch of its one of the most popular properties Scam 1992 which brought to the platform around 22 million viewers.
BUSINESS
PVR expands in new markets, targets 120 screen additions in FY23
Sanjeev Kumar Bijli, Joint Managing Director, PVR said that the company is looking at expanding in tier II, and III markets and has plans to add more screens in Punjab.
BUSINESS
After Tamil, ZEE5 doubles down on Telugu content to up its subscriber base
Zee Entertainment's streaming platform ZEE5 is increasing investments in Telugu content by 3x this year.
BUSINESS
Shah Rukh Khan replaces Ranveer Singh as most visible celebrity in IPL 2022
During IPL 2022, celebrity-led advertisements on TV recorded 54% share, down from 57%. Last year, celebrity-endorsed ads had seen 19% increase in share over season 13 of IPL in 2020 when share of celebrity endorsed ads was 48%.
BUSINESS
Esports on TV: Nazara's NODWIN partners with Disney Star to air BGMI Masters series
Esports, a growing sports category in India, is seeing increased acceptance, especially with its inclusion in the 2022 Asian Games. Esports viewership on digital media is at 17 million. It is expected to surpass 85 million unique viewers in India by 2025, according to an EY-FICCI report.
BUSINESS
Media rights auction | Indian Premier League’s value vaults past global leagues
BCCI plans to use the money to strengthen the domestic cricket structure in India starting from the grassroots and spruce up facilities across India and enrich the overall cricket-watching experience.
BUSINESS
IPL rights auction | Disney settles for legacy media; Hotstar may lose out
Disney+ may find it difficult to scale up streaming use base. Falling TV viewership will lengthen the time necessary to recoup investment and may hit margins of Star, said analysts.
TRENDS
IPL digital rights win a shot in the arm for Viacom18’s OTT ambitions
Cord cutting is a reality thanks to wide availability of high-speed mobile internet. The last winner of IPL digital rights was able to accelerate subscriber additions over the years.
BUSINESS
IPL Media Rights Auction | Viacom18 bags digital bundle at Rs 20,500 crore for 2023-27 cycle
Auction for IPL's digital rights was fierce as it went for rebidding when Disney Star challenged Viacom18 with a counter bid of Rs 49 crore per match which was surpassed by Viacom18 that closed the bidding with Rs 50 crore per game. On the broadcast rights front, Disney Star won the rights at Rs 57.5 crore per game.
BUSINESS
IPL Media Rights | Ad rates for TV, digital to see 10-30% uptick in 2023, say experts
TV rights value was expected to touch Rs 24,400 crore, while digital was estimated to move up to Rs 21,900 crore.
BUSINESS
IPL Media Rights | Higher valuation to higher number of matches: Here’s all you need to know
The overall base price of the media rights is estimated at Rs 32,890 crore. This is expected to rise to Rs 50,000-60,000 crore.
TRENDS
Brand Kohli gets a boost with the biggest following on Instagram
Social media metrics like the number of followers, engagement rates, and average like comments ratio have become critical in endorsement decisions by brands.
BUSINESS
JetSynthesys-backed Jetapult looks to acquire gaming studios, plans to invest $100 million
JetSynthesys gaming startup Jetapult will work on an invest-and -operate model to acquire gaming studios in India and international markets including South-East Asia, Middle East, South America, Australia, and New Zealand.
BUSINESS
Betting big on India, Puma launches first shopping app
India, one of the fastest growing market for the firm, is the first country to go live with the Puma app developed by the German sportswear brand.
BUSINESS
Amit Burman-backed Kho Kho league gets GMR, Adani as team owners; more corporates to join soon
The Ultimate Kho Kho League, which was initially scheduled to launch in 2020, was rescheduled to last year because of Covid. But the league did not have a strong window because of the IPL and was postponed again to this year.
TRENDS
Startups to prioritise performance marketing over brand building
Companies prepare to optimise ad expenditure by focusing on performance marketing, affiliate marketing and sponsored ads via influencers pages
BUSINESS
Dream Sports-backed Fancode aims to double user base with India tour of West Indies
Launched in 2019, the digital sports platform currently has 50 million users.
BUSINESS
No impact on India’s outbound travel market due to monkeypox scare, say industry players
While monkeypox cases have been reported in countries like the UK and Singapore, travel sector executives say Indian tourists are not cancelling their plans for holidays abroad.
BUSINESS
Winning IPL 2022 will give brand a huge boost, says Gujarat Titans COO
It will, however, take some time for the franchise’s brand value to grow as it will need to perform consistently and monetise brand associations and merchandise on a large scale.
TRENDS
Now an online dating app for Kannadigas as more regional platforms emerge
After the launch of first vernacular dating platform in India called Arike for Malayalam-speaking audience, the regional dating space has expanded to three more language specific dating platforms for Telugu, Tamil and Kannada-speaking audience.
BUSINESS
Bhansali Productions to focus on multi-lingual releases; CEO says cross-partnership is the way forward
Prerna Singh says the production house is hoping to emulate the success scripted by the dubbed versions of southern films, and will release its next film with Tamil and Telugu versions apart from Hindi.
BUSINESS
Wonderla Holidays restarts expansion plans, invests in new rides as footfalls rebound
The company, which had plans to launch amusement parks in Chennai and Odisha, had kept new projects on hold in FY22 as the focus was on footfall revival.
BUSINESS
Silver screen hits break ticket sale records in 2022, smaller markets contribute big
According to data by online ticketing and entertainment platform BookMyShow, Yash-starrer KGF 2 became the film that sold highest tickets ever on the platform. The big screen blockbusters saw a lot of traction from tier II markets this year.
