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Banuchandar Nagarajan

Lectures On Political Campaigns And Policy Making

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He is a graduate of Harvard University with a Masters degree in Public Administration. He has had stints at the World Bank, UNDP and PricewaterhouseCoopers. He has worked in key positions in the Indian parliamentary election campaigns of 2009, '14 and '19. Till recently, he was the advisor to Minister of Human Resources Development. He has been a frequent columnist and a TV panelist.

OPINION | Vijay vs. NTR: Two superstars, two outsiders, two approaches

POLITICS

OPINION | Vijay vs. NTR: Two superstars, two outsiders, two approaches

NTR’s successful disruption in AP politics, and not TN politics, offers a reference point to contextualise Vijay’s effort. There are useful lessons for him in the way NTR crafted a stunning upset in his electoral debut 

OPINION | Vijay’s Political Gamble: After Karur, what’s next for TVK and TN politics?

POLITICS

OPINION | Vijay’s Political Gamble: After Karur, what’s next for TVK and TN politics?

Actor Vijay’s political journey with TVK faces hurdles, balancing alliances, leadership growth, and grassroots organisation. He must navigate complex alliances and build a robust political infrastructure to challenge Tamil Nadu’s established parties

BJP’s communication apparatus needs a rejig

POLITICS

BJP’s communication apparatus needs a rejig

BJP’s ascent to power in 2014 was shaped, among other things, by an astute communications strategy which had Arun Jaitley’s imprint. His absence has had an adverse effect on the party’s communication and other aspects which today don’t reflect its unprecedented political dominance. The next party president needs to introspect on these matters

For BJP’s growth in Tamil Nadu, Annamalai should graduate out of the lone ranger role

POLITICS

For BJP’s growth in Tamil Nadu, Annamalai should graduate out of the lone ranger role

With a median age of 37, the state’s younger voters are less entrenched in traditional Dravidian ideologies, offering fertile ground for fresh narratives and icons. However, Seeman and Vijay are also targeting this demographic. Annamalai’s charisma alone cannot convert voter interest into electoral success. The road ahead demands more than fiery speeches and headline-grabbing protests

Vidarbha, the gateway to political power in Maharashtra

POLITICS

Vidarbha, the gateway to political power in Maharashtra

Maharashtra is a state of striking contrasts, with issues animating Mumbai-Pune industrial belt a world apart from the agrarian challenges confronting the eastern parts of the state. Vidarbha, with 20 percent of the population, often determines the political tide. A granular analysis of the region shows why Maharashtra’s poll story is not about one grand narrative. Instead, it’s about 288 elections

Jharkhand election seems to have become a referendum on ‘illegal immigration’

ASSEMBLY-ELECTION

Jharkhand election seems to have become a referendum on ‘illegal immigration’

A keenly fought contest is set for a nail biting finish. With welfare promises of NDA and INDIA designed on similar lines, the differentiators boil down to issues such as UCC, infiltration and the fear of “outsiders” taking over tribal land

The real hero of BJP’s Haryana victory: Modi, Nadda, or the karyakarta?

BUSINESS

The real hero of BJP’s Haryana victory: Modi, Nadda, or the karyakarta?

It came down to the brass tacks, ticket distribution, booth management, door-to-door campaign etc. BJP’s promise to raise income cap to determine creamy layer of OBCs from Rs 6 lakh to Rs 8 lakh helped. Bringing the strands together in a coherent ground campaign were the karyakartas

Haryana’s multi-layered battle makes it a gripping election

ASSEMBLY-ELECTION

Haryana’s multi-layered battle makes it a gripping election

Congress, with Jats anchoring its social coalition, seemed in pole position ahead of the assembly election. A series of missteps have left it a divided house and the contest more even. But the jury’s out on whether it’s a case of poor management or a game played by state stalwarts

Political parties face the 'loyalty vs expertise' conundrum when dealing with consultants

POLITICS

Political parties face the 'loyalty vs expertise' conundrum when dealing with consultants

Political parties are based on the idea of devotion to an ideology, leader or cause. They are not just election fighting machines

To decode Bhagwat's comments, one has to understand the Sangathan and the Karyakarta

POLITICS

To decode Bhagwat's comments, one has to understand the Sangathan and the Karyakarta

The health of a political party needs to be nurtured for the well-being of the country just as a company like Apple designs its products and maintains its organisational health to maximise shareholder value

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