Trump’s memecoin tries a reset with a “Billionaires Club” mobile game

Trump’s memecoin tries a reset with a “Billionaires Club” mobile game

A struggling meme-coin project tied to US President Donald Trump’s branded cryptocurrency is hoping a blockchain game will revive interest and give it real utility.

The TRUMP token, a meme coin launched on the Solana blockchain in January 2025, experienced a spectacular run at launch but has since lost roughly 90 percent of its value as investor enthusiasm faded and trading sentiment turned bearish.

To reinvigorate the project, the team behind the Trump meme coin has unveiled Trump Billionaires Club, a mobile and web-based play-to-earn game designed to integrate TRUMP tokens into gameplay.

The game will blend board-game-style mechanics with Web3 features and NFT collectibles, letting players use TRUMP tokens to buy, sell and trade in-game items while climbing what developers call the “Billionaire Ladder.” It is powered in partnership with OpenLoot, a digital marketplace platform that supports blockchain-based gaming assets and trading, and pre-registration is open ahead of its planned late-December launch.

One key component of the game’s rollout is a $1 million reward pool denominated in TRUMP tokens. Players who join the waitlist will be eligible for a share of this prize pool when the game goes live, even if they do not hold cryptocurrency wallets, lowering the barrier to entry for casual users.

In-game features will include limited-edition NFT statues and badges that can be collected and traded using TRUMP as the primary in-game currency. (

Although the game is intended to spark renewed interest in the TRUMP token, initial market response has been muted. After the announcement, the token’s price rose only modestly, reflecting persistent bearish sentiment among traders and limited retail enthusiasm.

The broader meme-coin sector has struggled as speculative assets often lack long-term utility or community engagement beyond initial hype. Critics note that a game alone may not be sufficient to overcome those structural challenges unless it attracts a large and active player base.

The project’s development effort is led by Freedom 45 Games LLC, under the direction of entrepreneur Bill Zanker, a longtime Trump ally involved in previous Trump-branded ventures such as NFTs and merchandise. There is no formal business entity linking the game or token directly to Donald Trump’s government role, although the project uses his name and persona as part of its branding.

Whether Trump Billionaires Club can reverse the downward trend in interest for the TRUMP token remains to be seen, but the move underscores a broader push by meme-coin communities to experiment with play-to-earn mechanics to sustain engagement.