Jamaat al-Mu’minaat: Inside JeM's new women wing for psychological operations, grassroots recruitment

Masood Azhar, JeM chief (Centre)

Jaish-e-Mohammed has launched a women front through a new circular titled 'Jamaat al-Mu’minaat', reported News18. Citing officials, it is reported that the measure is aimed at psychological operations and grassroots recruitment by Jamaat al-Mu’minaat -- the JeM’s female front organisation -- in tandem with its post-2024 shift towards female outreach.

Officials told News18 the women’s cells are being positioned primarily for information warfare: online dawa, misinformation and fundraising that keep male operatives at arm’s length while expanding the group's reach through encrypted networks in Jammu and Kashmir, Uttar Pradesh and several southern states.

Intelligence sources told News18 the material leans devotional -- invoking "Bismillah", Quranic phrases and imagery of Makkah and Madina -- to give the group's messaging a religious seal and to draw in educated, urban Muslim women by framing the work as moral renewal.

The document, according to those sources of News18, is a stage-one indoctrination pamphlet: it shepherds women from spiritual discussion groups into wider jihadi-support roles -- cyber activity, moving funds, and disseminating propaganda -- while masking those pathways as pious engagement.

Analysts have been quoted to say the structure mirrors a cell-based vertical model: women’s outfits act as recruiters, fundraisers and message couriers, exploiting social media and madrasa networks for covert influence-building. The text repeatedly references the name 'Jamaat al-Mu’minaat' across sections, reflecting that organisational logic.

The circular also contains a date -- '13 Rabi-ul-Thani' -- October 8, 2025 -- which News18 sources interpret as signalling markaz-level gatherings that could double as covers for hawala or donation channels routed through religious NGOs and madrasa circuits.

Stylistically and theologically, the pamphlet is said to resemble Pakistan-based "Al-Muhajirat" and Markaz Usman-o-Ali prints traced to Bahawalpur; the publication address, News18 sources add, points to a cross-border design and production.