Japan’s Tourism Overhaul: Ending tax-free shopping, introducing visitor caps by 2026 and more – All you need to know

Japan’s Tourism Makeover: New Rules for a Sustainable Travel Experience

Japan is gearing up to introduce some notable changes to the way it welcomes visitors, with new rules set to take effect by the end of 2026. These adjustments come as a response to the growing number of tourists putting pressure on the country’s treasured cultural sites and natural landscapes. Key among the changes are the end of tax-free shopping in stores, new pricing policies at popular attractions, limits on daily visitor numbers at places like Mount Fuji, and a new visa pre-approval system for travelers from certain countries. Together, these measures aim to preserve Japan’s heritage while promoting a more sustainable approach to tourism.

Over the years, Japan has seen a steady increase in international visitors. While this influx has brought economic benefits, it has also begun to stretch some of the country’s most beloved landmarks and infrastructure. Officials have stressed that these changes are essential to ensure these sites remain accessible and well-preserved for generations to come.

Shop Now, Refund Later: Japan Revamps Tax-Free Shopping by 2026 (Image: Canva)

From November 1, 2026, tourists will no longer enjoy immediate tax-free shopping in stores. Instead, shoppers will pay consumption tax at the point of purchase, reclaiming it later via refunds processed at airport counters upon departure. This adjustment aims to simplify logistics and curb abuses that had arisen under the former system.

While this may mean slightly higher upfront costs for visitors, the refund mechanism at airports should ease the financial burden. Japan’s tax-free shopping scene has grown considerably in recent years, with visitors from Mainland China accounting for roughly half of all tax-free spending. The combination of looser visa rules and favourable exchange rates has helped establish Japan as a leading destination for luxury retail.

In 2025, Japan will formally adopt a dual pricing system at numerous popular attractions, charging foreign visitors more than locals. Though some theme parks and cultural sites have applied such policies informally, this new approach will expand and standardize it across museums, temples, ski resorts, and more.

Officials defend this move as a way to address the economic imbalance caused by the influx of international tourists, while generating funds to maintain and enhance these attractions. For travelers, this means higher entry fees—but the government assures these revenues will improve visitor experiences for all.

Starting in fiscal year 2028, travelers from 71 visa-exempt countries—including the US, UK, Australia, and many European and Asian nations—will need to secure electronic travel authorization via the Japan Electronic System for Travel Authorization (JESTA) before arrival. This measure aligns with global trends toward electronic travel controls aimed at enhancing border security and managing visitor flows.

Applicants will complete an online process and obtain approval ahead of their trip. Preparations for JESTA will begin in 2025, allowing time for a smooth transition.

Climbing with Care: Mount Fuji to Limit Visitors for Nature’s Sake (Image: Canva)

From 2024, the number of daily visitors to Mount Fuji will be limited to 4,000, each paying a small fee to help protect the mountain’s fragile environment. This is part of a wider strategy to relieve pressure on Japan’s most sensitive natural and cultural destinations, preserving them for the long term.

Though these restrictions require advance planning, they reflect Japan’s commitment to sustainable tourism and careful stewardship of its landmarks.

Japan’s evolving tourism policies mark a thoughtful effort to balance welcoming the world with protecting its invaluable heritage. While travelers may face new costs and requirements, these steps aim to preserve the unique experience that draws millions to Japan year after year.

In embracing these changes, Japan is setting a course toward tourism that respects both tradition and the needs of today’s visitor — ensuring that its wonders remain intact for generations to come.

Ending tax-free shopping in stores, dual pricing at attractions, visitor caps at Mount Fuji, and the JESTA visa system.

Tourists pay tax upfront in stores and get refunds at airports starting November 2026.

Foreign visitors will pay higher entry fees than locals at many popular sites from 2025.

An online visa pre-approval needed from 2028 for travelers from 71 visa-exempt countries.

Daily visitors capped at 4,000 with a small fee starting 2024 to protect the environment.