Samsung has launched a new range of premium televisions in India that come with built-in artificial intelligence features aimed at making screens more intuitive, responsive, and personalized.
The 2025 TV lineup includes updated models of Neo QLED 8K, Neo QLED 4K, OLED, QLED, and The Frame. At the center of this upgrade is a new technology called Samsung Vision AI, which helps TVs adjust visuals and audio automatically based on what you’re watching and your surroundings. It also learns your viewing habits to recommend content and settings tailored to you.
The new TVs support gesture control – letting users operate the screen with hand movements, no remote needed – and connect easily with smartphones and other smart home devices. Features like Pet and Family Care Mode alert users about unusual activities, like a baby crying or a dog barking, while idle screens can turn into personalized artworks using Generative Wallpaper.
Samsung’s top-end Neo QLED 8K QN950F TV includes a processor with 768 AI neural networks. It can upscale lower resolution content to 8K, reduce screen glare, and automatically fine-tune HDR and colours. The TV also supports Dolby Atmos audio, high refresh rates for gaming, and comes in sizes up to 85 inches.
The OLED lineup features AI-powered motion enhancement for smoother action scenes and colour accuracy certified by PANTONE. Other smart features include a Cloud Gaming Service (no console needed), a TV Key function that streams content without a set-top box, and a Samsung Education Hub for online classes.
All 2025 TVs come with a built-in SmartThings hub to manage home devices and track energy use. Samsung also promises seven years of free software updates for these models.
Pre-orders start today, with prices beginning at ₹49,490 for QLED models and going up to over ₹2.7 lakh for Neo QLED 8K. Offers include cashback, free soundbars, and EMI plans. The TVs are available in a wide range of sizes, from 43 to 115 inches.
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