Samsung, Apple lead as Indian tablet market rebounds with 15% YoY growth in Q1 2025

Samsung Galaxy Tab S7+

India’s tablet market, which was seeing significant downfall in the last few years, has now posted a robust 15% year-on-year (YoY) growth in the first quarter of 2025, fuelled by rising demand from consumers and enterprises for premium and 5G-supported tablets, according to the latest report shared by CyberMedia Research (CMR).

Indian tablet market sees record growth in the last year: Key details

The CMR report adds that in the first quarter of 2025, Samsung led the Indian tablet market with a 34% market share, followed by Apple at 21% and Lenovo at 19%. Further, the premium segment expanded by 41% year-on-year (YoY), while the 5G tablet segment gained traction and held a 43% share of the overall market in the first quarter.

Other Android tablet manufacturers like Xiaomi and OnePlus took fourth and fifth spots, respectively, with a total share of 16% and 5%. Among the top five, Xiaomi grew the fastest at 59% YoY, with OnePlus growing by 32% YoY from a small base, giving the brand some favourable sales numbers in the tablet market.

Moreover, Apple grew by 18% YoY with its 21% overall market share, boosted by the tremendous sales of the Apple iPad 11, which accounted for a whopping 49% of Apple’s shipments. Prabhu Ram, VP, Industry Research Group, CMR, added that the iPad’s success is propelled by Apple’s strong brand value and the seamless integration within its ecosystem devices, which remains a key differentiator for many tablet users who want a unified experience across their devices.

CMR also expects the Indian tablet market to grow at a steady 10–15% through the rest of the calendar year, as we can witness increasing demand for tablets around the academic admissions season and during the festive sales.