Nazara, ONDC to launch an in-game monetisation platform gCommerce

Game developers will have access to a wide range of sellers across 10 categories.

Diversified gaming and sports media firm Nazara Technologies is tying up with Open Network for Digital Commerce (ONDC) to launch an in-game monetisation platform designed to help game developers boost their monetisation efforts.

Called gCommerce, the platform will enable developers to integrate e-commerce within games, thereby providing them with new revenue streams. The company said the platform is currently in soft launch and will be rolled out to game developers starting Q1- FY26.

Game developers will have access to a wide range of sellers across 10 categories. They will also earn a commission for every successful transaction initiated by players through the gCommerce platform.

Nazara Technologies CEO Nitish Mittersain said this initiative is a significant step forward in the company's strategy to help game developers with effective monetisation solutions.

"It will also enrich the overall experience for our gamers," he said.

T Koshy, CEO of ONDC, said, "Nazara coming on the ONDC network to launch gCommerce is a testament to the versatility of the network in supporting various industries and use cases."

"By bringing e-commerce into the gaming ecosystem, we are paving the way for a seamless blend of entertainment and shopping that adds value for players, developers, and the broader digital commerce network." he added.