Krafton partners with Mahindra to bring the BE 6 electric SUV to BGMI, here’s how you can drive it

BGMI

Krafton India has announced a partnership with Mahindra to integrate the company’s recently launched BE 6 electric SUV into Battlegrounds Mobile India (BGMI). Starting January 16, 2025, players will experience the BE 6 in-game, along with themed items, missions, and the opportunity to win a real BE 6 SUV through a contest.

The collaboration introduces the Mahindra BE 6 to BGMI’s virtual environment, allowing players to interact with the vehicle and unlock exclusive in-game items. These include Quantum and Chrono Charge suits, Volt Tracer Gun, Neon Drop BE6 Parachute, Flashvault BE6 Backpack, SparkStrike Pan, and more. Special missions during the event will offer rewards like Mahindra Event Crates, gifts, and entries into the contest to win a real BE 6.

According to Seddharth Merrotra, Head of Business Development at Krafton India, the partnership aims to deliver localized and immersive experiences for Indian gamers by combining gaming innovation with automotive technology. Veejay Nakra, President of the Automotive Sector at Mahindra, stated that the collaboration merges Mahindra’s electric mobility innovations with BGMI’s digital platform to connect with India’s tech-savvy audience.

Contest details

Players can participate in the contest to win a real Mahindra BE 6 by completing the following steps:
1. Finish the Mahindra BE 6 Exchange Centre missions to collect the “Nitro Wheel” and redeem the “Mahindra Event Crate.”
2. Create a short video (10–30 seconds) showcasing the BE 6 in BGMI.
3. Post the video on Instagram or YouTube, tagging BGMI’s and Mahindra Electric’s official accounts and using the hashtags #BGMIxMahindra and #UnleashTheCharge.