India’s tablet market grows by 25% YoY in 2024, Apple remains the leader

Indian tablet market

According to the latest CyberMedia Research (CMR) Tablet PC India Market Report Review for CY2024, released this week, India’s tablet market experienced significant growth in 2024 with a 25% year-on-year (YoY) increase. This growth has been primarily led by 5G shipments and premium tablets, as technological advancements and changing consumer preferences highlighted the market’s shift toward premiumisation.

Menka Kumari, Senior Analyst at CyberMedia Research, highlighted that the market’s shift toward premiumisation, with tablets priced above Rs 20,000, was a key factor in the growth of this segment. Moreover, tablets in the price range of Rs 20,000-30,000 saw a significant 108% YoY increase, as consumers focused on getting premium tablets for their versatile needs.

Apple dominated the tablet market with a 29% overall share and 44% YoY growth in 2024. The report adds that Apple’s success was largely driven by the iPad 10 Series, which accounted for 55% of its shipments.

Next major tablet seller in 2024 is Samsung, which secured a 28% market share and 53% YoY growth. Samsung’s Galaxy Tab A9 Plus 5G was the highest selling tablet from the company, contributing 68% of its total shipments. Further, Lenovo had a 16% market share, as its growth was fueled by the Tab M11 Series and M10 Gen 3.

Xiaomi also achieved a 13% market share and an impressive 112% YoY growth, as Xiaomi’s Pad 6 captured 33% of premium tablet sales in 2024. Other tablet manufacturers like OnePlus saw a slight growth, as the Chinese OEM now has 6% market share, compared to 4% last year.

Additionally, CMR forecasts a steady 10-15% growth for the Indian tablet market this year, emphasising that the expansion will be driven by the growing 5G ecosystem, AI-powered productivity features, and government-backed digital initiatives.