Google expands AI shopping to let users try on shoes virtually

Google AI

Google has expanded its AI shopping capabilities, enabling users to try on shoes virtually from home. Building on tools launched earlier in 2025 through Google Labs, the feature now allows consumers to upload a full-length photo and see how shoes will appear on their feet within moments. The update represents a natural evolution of Google’s AI shopping ecosystem.

Users do not need to provide a photo of just their feet. By using a complete image, Google’s system can overlay shoes realistically on the user’s body, taking into account outfit and style considerations. This eliminates the need to physically visit stores, try multiple pairs, and adjust shoes to match particular clothing.

The AI shopping tools also integrate price alerts and purchasing options. Users can receive notifications when the shoes they are interested in drop below a specified price and, in some cases, enable automatic purchase through Google Pay. This combination of virtual try-on and price tracking streamlines the shopping process, making it more convenient and time-efficient.

The expansion of AI shopping will also include wider geographical coverage, with Australia, Canada, and Japan expected to gain access in the coming weeks. By integrating AI into both style visualisation and e-commerce workflows, Google aims to make online shopping more interactive and personalised.

Google’s AI shopping features highlight the growing intersection of computer vision, augmented reality, and e-commerce. Shoppers can now experiment with multiple styles virtually, improving decision-making and reducing returns for online retailers.

The new shoe try-on option adds to a suite of tools designed to make AI a practical assistant for fashion and lifestyle purchases, reflecting the company’s commitment to combining convenience with cutting-edge technology.