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Dyson launches pearl-inspired Ceramic Pink and Rose Gold Airstrait straightener in India

Sarthak Singh | December 02, 2025 / 14:39 IST
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Dyson has introduced a new Ceramic Pink and Rose Gold colourway for its Airstrait straightener, inspired by the soft glow of pearls. Launching ahead of the holiday season, the new look aims to add elegance and warmth to everyday styling while giving users a premium and gift-worthy option.
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The colourway combines a soft ceramic pink body with deep plum and rose accents. Dyson’s colour, material and finish team created an ultra-matte satin texture that feels smooth to hold and improves grip. The finish also reflects the delicate sheen of pearls, which served as the inspiration behind the design.
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Amelia Ayerst, CMF Design Manager at Dyson, explained that pale pink was chosen because it is timeless and keeps evolving in design trends. She said the colour adds a sense of softness and sophistication, allowing the Airstrait to feel both modern and emotionally comforting during use.
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The Dyson Airstrait straightener is designed to straighten hair using powerful airflow rather than hot plates. It can dry and style at the same time, making it ideal for fast routines. Since it avoids extreme heat, it helps maintain natural shine and offers smooth results with no heat damage.
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The Dyson Airstrait in the new Ceramic Pink and Rose Gold finish is priced at Rs 29,900. It is available across Dyson stores in India and on Dyson.in. The company says every part of the device has been engineered for long lasting use, whether at home or while travelling.

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