Boat unveils Nirvana X TWS and tech partnerships for personalised audio experience at CES 2025

CES 2025

Boat, a leading audio wearable brand in India and globally, has unveiled its latest innovations at CES 2025 in Las Vegas. The company showcased its “Made in India” products alongside global technology partnerships, underlining its commitment to innovation and health-focused audio solutions.

The highlight of boAt’s showcase is the debut of Nirvana X TWS. Designed and engineered in India, this flagship product features Knowles Balanced Armature drivers and Mimi’s personalised audio technology. It is positioned as an audio solution that merges performance with health-conscious listening.

In addition to Nirvana X TWS, boAt presented an exclusive preview of its upcoming Nirvana product range for FY26. The lineup includes Nirvana Crystl, Nirvana Zenith Pro, and Nirvana Ivy Pro. The company also highlighted its recently launched Nirvana Ivy, which has already set benchmarks in the TWS category.

Focus on global technology collaborations

Boat has emphasised its collaborations with international technology partners to integrate advanced features into its products. Key innovations showcased include:

• Ceva RealSpace® embedded spatial audio for immersive sound with head tracking.

• Dolby Atmos technology for enhanced sound quality.

• LDAC technology enabling high-resolution audio streaming.

• Hi-Res Audio certification from the Japan Audio Society for top-tier sound clarity.

• Balanced Armature drivers by Knowles for optimized sound delivery.

• Mimi personalized audio technology for customized auditory experiences.

R&D through boAtLabs

The company’s in-house research and development unit, boAtLabs, plays a significant role in product design and engineering. Based in India, boAtLabs drives innovation across prototyping and product development to meet evolving global customer demands while maintaining a “Made in India” ethos.

Speaking about the unveiling, Sameer Mehta, Co-Founder and CEO of boAt, highlighted the significance of Indian innovation in meeting global standards through user-centric design and local engineering.