Amazon introduces Amelia AI assistant: What it does, who it is meant for, and more

Amazon Amelia

Amazon is continuing to step up its efforts to introduce generative AI on its platform. The US-based tech giant has announced a new AI assistant called Amelia. This personal AI assistant was built using Amazon Bedrock and offers tailored business insights to boost productivity and drive seller growth.

What Amelia does

Amelia, according to Amazon, provides sellers with an all-in-one, generative AI-based selling expert that is always available to immediately provide sellers with the answers, advice, and tools they need to succeed. Sellers can simply ask Project Amelia a question, and they get a response with accurate information and guidance, allowing sellers to more easily and efficiently manage their business, claims Amazon.

“We will continue to enhance the core, broad knowledge base for Project Amelia and continue to build on its expertise to ensure it covers the specific domains we know matter most to sellers,” said Amazon in a blog post.

How is Amelia helpful?

According to Amazon, sellers can quickly retrieve their sales data and customer traffic information, and gain visibility into critical aspects of their business by asking questions like, “How is my business doing?” Project Amelia will provide a summary of recent sales, units sold, and website traffic, and compare this data to the prior year.

Where is Amelia available now?

As per Amazon, Amelia is available in beta starting today for an initial set of US sellers, and will progressively roll out to additional US sellers in the coming weeks. Amazon also confirmed that it will begin a phased rollout in additional countries and will start to become accessible in languages other than English.

“We are always seeking to equip our selling partners with the most effective tools and capabilities, empowering them to more easily start and grow a successful business. By leveraging the transformative power of generative AI, we are creating and deploying technologies that will improve how sellers can manage and grow their businesses,” said Amazon.