RR Kabel signs multi-year deal with Kolkata Knight Riders as principal partner

Image used for representational purpose (PTI/File Photo)

RR Kabel, a leading Wires and Cables and consumer electricals company in India, has signed a multi-year partnership agreement as a principal partner of The Kolkata Knight Riders. This strategic partnership is set to amplify RR Kabel's brand presence, particularly in Eastern India. Returning for a second collaboration with KKR after its initial association in 2021, the brand reaffirms its commitment to connecting with cricket fans and strengthening its market footprint.

RR Kabel's branding will be featured on the ‘Right Chest’ of all KKR team kits during the season. This collaboration offers RR Kabel an opportunity to tap into the vast viewership, boosting brand recognition and fostering deeper engagement with a wide-ranging audience.

@_RRKabelProud to announce RR Kabel as our Principal Partner for the upcoming TATA IPL season. Heres to a powerful journey ahead!#AmiKKR | #RRKabel | #TATAIPL2025 pic.twitter.com/Js8TkDrCNp
KolkataKnightRiders (@KKRiders) February 10, 2025

Commenting on the association, Mrs Kirti Kabra, Director, RR Global, expressed: "The tournament is where energy, passion, and performance come alive, making it the perfect stage for RR Kabel. Kolkata Knight Riders felt like the right fit because their resilience, ambition, and pursuit of excellence align with who we are. Cricket brings people together like nothing else, and as a brand, we have always believed in growth, progress, and pushing boundaries. This partnership isn't just about visibility, it's about being part of something that sparks excitement and unites the nation."

Adding his thoughts, Mr Venky Mysore, CEO of Kolkata Knight Riders, said: "We are delighted to welcome RR Kabel back as a KKR partner for the upcoming season. As a globally recognized brand, their continued association with KKR reflects the strong synergy between our values and vision. We look forward to strengthening this partnership further and creating even greater impact together."

The three-time champions Kolkata Knight Riders (KKR) are gearing up for another exciting season, ready to showcase their prowess on the field and entertain millions of fans across the globe. This multi-year partnership between RR Kabel and KKR marks the beginning of an exciting journey that promises to deliver memorable moments both on and off the field.