TCS inks 5-year title partnership agreement with Sydney marathon

The TCS Sydney Marathon is the latest addition to a portfolio of global running events sponsored by the company, including four World Marathon Major races in New York, London, Chicago and Boston, alongside marathons in Amsterdam, Mumbai, Singapore and Toronto, the firm said.

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26 Aug, 2025 12:21

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Tata Consultancy Services has entered into a five-year title partnership deal with Sydney Marathon, India’s biggest IT services company said on July 2.

Under the agreement, TCS will use advanced technologies to enhance the marathon’s experience and improve sustainability and accessibility, the company said in a statement, adding that it will also “support running and wellbeing across Indigenous Australia”.

“Our partnership with Sydney Marathon is aligned with TCS’ commitment to be a true transformation partner for our clients, our communities, and the ecosystems we live and work within,” Abhinav Kumar, chief marketing officer, TCS, said.

The TCS Sydney Marathon is the latest addition to a portfolio of global running events sponsored by the company, which include four World Marathon Major races in New York, London, Chicago and Boston, alongside marathons in Amsterdam, Mumbai, Singapore and Toronto, the firm said.

TCS now sponsors 14 global running events with participation from more than 600,000 runners.

The company also said it will support the candidature of the TCS Sydney Marathon to the prestigious Abbott World Marathon Majors—a series that includes six of the most iconic marathons in the world– the Tokyo Marathon, Boston Marathon presented by Bank of America, TCS London Marathon, BMW BERLIN-MARATHON, Bank of America Chicago Marathon and TCS New York City Marathon.

“As we relentlessly pursue our goal of becoming the next Abbott World Marathon Major, we recognise the importance of partnering with industry leaders like TCS, who share our vision of excellence and community impact in sustainability, education, accessibility and health,” Wayne Larden, race director, Sydney Marathon, said.

“TCS’ experience with the Abbott World Marathon Majors and other major global events provides invaluable insights that will help us to elevate the Sydney Marathon, globally.”

The Sydney Marathon was first held on April 30, 2000, and was called The Host City Marathon. It was a test event for the Sydney 2000 Olympic Games. Since then, it has become an annual feature, held in September, attracting around 40,000 runners from over 100 countries.