Yahoo acquires email management app Xobni
Yahoo Inc acquired the email and address book management application called Xobni. This is the internet company's third acquisition in as many days as it seeks to revamp its online product to boost web traffic.
July 04, 2013 / 20:40 IST
Yahoo Inc acquired email and address book management app Xobni, the internet company's third acquisition in as many days as it seeks to revamp its online products and boost its web traffic.
Yahoo said it will integrate Xobni's technology into its communications products, including the mobile and PC versions of its email and instant messaging services.Also read: Yahoo to ramp up marketing to woo younger users, says CFOYahoo did not disclose the financial terms of the deal, which the technology blog AllThingsD pegged at USD 30 million to USD 40 million. Yahoo said that 31 Xobni employees will be joining Yahoo, including Chief Executive Officer Jeff Bonforte, who previously worked at Yahoo.The deal is the latest in a string of acquisitions by Yahoo since Marissa Mayer became chief executive a year ago, vowing to boost traffic to Yahoo's online services and to revive the company's stagnant revenue growth.Yahoo, which has roughly 11,000 employees, has acquired more than a dozen small, Web startups during the past year, focusing particularly on adding technology and services designed for smartphones and tablets.On Tuesday Yahoo acquired Qwiki, a mobile app that creates mini-movies using a consumer's collection of photos and videos. And on Monday, Yahoo acquired Bignoggins Productions, a mobile app to help players of fantasy sports teams.Last month, Yahoo closed its USD 1.1 billion acquisition of blogging service Tumblr, the largest deal by Mayer.Yahoo's shares finished Wednesday's regular trading session up 2.4 percent at USD 25.59. Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
