Woman claims company used AI to 'steal her face' for erectile dysfunction pill ad

Michel Jansen claimed that the erectile dysfunction pill company 'stole her face' to create their advertisement.

A woman on TikTok claimed that a company used Artificial Intelligence (AI) to “steal her face” for an advertisement of an erectile dysfunction pill. In a video that has clocked in over 1.2 million views on the app, Michel Janse alleged that the company used AI to manipulate a video she had previously posted on her channel.

According to Indy100, Janse alleged that the company stole her likeness. The advertisement showed her in the bedroom of her old apartment in Austin wearing her own clothes and talking about the pill. “AI stole my likeness and created a deepfake ad of me promoting erectile dysfunction pills," she claimed. "So this ad was me, in my bedroom, in my old apartment [in] Austin wearing my clothes talking about their pill.”

Janse shared a snippet from the AI-generated commercial which showed her talking about her partner’s issues. She expressed her worry and said, “I honestly don’t know how we as a society can be like more discerning as to being able to tell what is real and what is fake. Because it’s going to continue to get more and more realistic and accurate every time.”

As per the report in Indy100, several other TikTok users rallied support for Jansen and suggested her to “lawyer up” against the company. The comments section was absolutely flooded with opinions.

“I know everyone’s saying sue but I really hope a lawyer is willing to take your case pro bono because this could rightly change the course of history,” one user wrote.

Another user commented, “I truly believe there is no upside to generative AI. So sorry this happened to you.”

A third user remarked that the voice in the advertisement sounded exactly like Jansen’s.

“When I say and do embarrassing things I’m just gonna say it was an AI deep fake,” a fourth user added.