Rose Day, which falls on February 7, marks the beginning of Valentine Week. The “week of love”, as it is popularly perceived, starts with Rose Day and culminates with Valentine’s Day on February 14. The seven days of Valentine Week are highly anticipated by couples across the world as they present an opportunity to express affection to loved ones.
This year, Valentine’s Week seems to be off to a roaring start. According to Swiggy CEO Rohit Kapoor, Instamart stocked up on 1.5 million fresh roses especially for this week.
"Roses have been flying off the shelves since early this morning. But keep ordering! After crossing the million roses mark last year, Swiggy Instamart has stocked up on 1.5 million fresh roses and is geared up to spread the love this Rose Day and throughout Valentine's week!" he wrote on X.
Roses have been flying off the shelves since early this morning. But keep ordering! After crossing the million roses mark last year, Swiggy instamart has stocked up on 1.5 million fresh roses and is geared up to spread love this Rose Day and throughout Valentine's week! pic.twitter.com/4kxtVeHOFA— Rohit Kapoor (@rohitisb) February 7, 2024
Meanwhile, Blinkit CEO Albinder Dhindsa, the quick commerce company had already delivered more roses by 11 am on Rose Day 2024 than it did all day in 2023.
“Mad start to Valentine's week!” Dhindsa posted on the microblogging platform X. “It’s just 11am and we've already sold more roses than we did on Rose day in 2023. And our analysts are telling me that there will be a bigger peak in the evening,” the CEO of Blinkit revealed.
Mad start to Valentine's week!It’s just 11am and we've already sold more roses than we did on Rose day in 2023. And our analysts are telling me that there will be a bigger peak in the evening pic.twitter.com/EIsD87qhTw
— Albinder Dhindsa (@albinder) February 7, 2024
Accompanying Dhindsa’s tweet was a graphic which shows rose sales rising steadily on Blinkit, having already surpassed last year’s total.
In a follow-up tweet, the Blinkit chief executive revealed that 20% of all orders placed today were placed for someone else. “20% of all orders since morning have been placed through our "Order for someone else flow"! Love that we are able to help so many folks send a valentine's gift today,” he wrote.
~20% of all orders since morning have been placed through our "Order for someone else flow"! Love that we are able to help so many folks send a valentine's gift today.Love is in the air indeed
— Albinder Dhindsa (@albinder) February 7, 2024
A rose is traditionally believed to be the flower that signifies love and affection. If you are celebrating Rose Day today, here are some sweet wishes you can share with your loved ones.
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