This is a semi-final round of season 2 of lessons of marketing excellence. After the first semi-final, IIM Calcutta is in the lead with JBIMS Mumbai in second position. How will that shape up today? What will the leader board look like? But before that, let us take a look at case study that all semi-finalist teams are facing.
first published: Mar 8, 2011 05:19 pm
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