In CNBC-TV18‘s special show Storyboard, we take a look a look at the Abby Awards, in GoaFest, the annual ode of the advertising industry to itself. These awards honour creative excellence in advertising.
CNBC-TV18's special show Storyboard takes a look at the Abby Awards, the annual ode of the advertising industry to itself. These awards honour creative excellence in advertising.
But Abby doesn't seem to excite the marketing community at all. And that is strange, because the marketer is a critical component of the ecosystem.
This was a critical year for the festival because it came in the wake of the Ford JWT scam. This resulted in Creativeland Asia withdrawing completely from the festival. Before this, Ogilvy had said that they did not want to participate in the Abby Awards, because they no longer motivated them.
So, was it genuinely the best of Indian advertising that was on display here, or were there some borderline scams that perhaps went undetected? CNBC-TV18’s Pavni Mittal reports.Get access to India's fastest growing financial subscriptions service Moneycontrol Pro for as little as Rs 599 for first year. Use the code "GETPRO". Moneycontrol Pro offers you all the information you need for wealth creation including actionable investment ideas, independent research and insights & analysis For more information, check out the Moneycontrol website or mobile app.