Radhika Gupta shares a 'strange lesson in branding' her 2-year-old son taught her

Radhika Gupta said that she learned the lesson while preparing for her son's third birthday.

Shark Tank India judge and Edelweiss Mutual Funds CEO Radhika Gupta recently shared a "strange" lesson in branding she learned from her two-year-old son, Remy. Gupta said that the toddler is in love with JCB -- a heavy equipment manufacturer -- whose earthmovers have caught the fancy of little boys.

"If someone ever asked me the first brand my toddler would fall in love with, I would have never guessed this. 'JCB' is the first brand he learnt!" Gupta wrote on X. "And now as I am birthday planning, I am realising this brand - where the product has nothing to do with kids -- is all over. They are cakes, gift wrap, clothes, bedsheets, bags and toys with this print because little boys are obsessed with them. A strange lesson in branding I learnt from JCB India Ltd and a 2-year-old!"

If someone ever asked me the first brand my toddler would fall in love with, I would have never guessed this.

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“JCB” is the first brand he learnt!

And now as I am birthday planning, I am realising this brand - where the product has nothing to do with kids - is all over. They… pic.twitter.com/sOyrFdwknd

— Radhika Gupta (@iRadhikaGupta) May 26, 2024

Commenting on the popularity of JCB toy earthmovers among kids, Capitalmind founder and CEO Deepak Shenoy said, "And just incredible that none of the Indian manufacturers of such vehicles - heck, even most cars - don't make (or license) the toy versions of their construction equipment. It's ridiculously popular. There's a place in Bangalore with a mini JCB thingy to pick and drop things."

Agreeing with him, Radhika Gupta even proceeded to request Mahindra chairperson Anand Mahindra to begin manufacturing toy versions of their cars. "You guys should do licensed versions of Mahindra cars for kids. I am sure little versions of the Thar will be very popular!" she said.