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Hello World | India’s smartphone manufacturing playbook was smart, now to do the same with electric vehicles

Production-linked incentives will give global EV manufacturers a good reason to make in India.

July 28, 2021 / 02:06 PM IST
(Representational Image.) By 2032, the government has said that all vehicles sold in India should be electric. The market for EVs will see an average annual growth of 26%, according to Fitch Solutions.  (Photo: ShutterStock)

(Representational Image.) By 2032, the government has said that all vehicles sold in India should be electric. The market for EVs will see an average annual growth of 26%, according to Fitch Solutions. (Photo: ShutterStock)

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Many years ago Victor Hugo said that no army can stop an idea whose time has come. In 21st century India, there are many such ideas driven by technological progress and the growing needs of a country that needs to solve problems at scale. Top among them is the idea that cars and two wheelers can run on electricity instead of fossil fuels.

Clearly, this is not an India-only idea. Global manufacturers, led by Tesla, and several others such as Hyundai, Toyota and Volkswagen, have started selling electric cars. In the two-wheeler segment, traditional players like Honda as well as several upstarts have started selling globally. 

In India, startups like Ather Energy and Ola Electric have picked up the baton. Decades-old manufacturers like Bajaj and Hero have also been making electric two-wheelers. Same goes for four-wheelers. The market is huge.