Google Analytics and Google Adsense
Will there be any urge to go on if you keep writing tests without results and without understanding your strengths and weaknesses?
July 23, 2012 / 18:20 IST
The magic of Google
Will there be any urge to go on if you keep writing tests without results and without understanding your strengths and weaknesses? It would be a similar story if you have a website and are not able to understand how you can improve and where you should concentrate or not know if anyone is even visiting your site? The urge is killed and your website becomes redundant. It is here that google analytics comes to extend a helping hand. Sorav Jain of Echovme adds “Google Analytics is a must if you own a website or a blog, increase traffic to the site and learn the source details as well. Analytics help us know which content is working well and which is not, which keywords bring more visitors and which does not- both on our blog & site. Sandeep Komaravelly, Vice President, Marketing at Snapdeal says “we use various tools to measure traffic, source, the time taken for a site to load, the pages where people spend most amount of time, the time of day when they browse through our website, what they purchase and so on. We use the data gathered when drafting mailers and updates to clients, customizing the content”.Why Google analytics?Google analytics helps you track the visitors who come to your website. It also helps you to understand which pages are least preferred by visitors and which are the pages which they spend a lot of time in. The website can be given a new dimension with the analysis done by using the tool. It will help you understand the kind of people who are interested in your site and from which place they are from. You can also understand what interests them most in your business. These statistics helps you to boost your business and to concentrate on the areas which you feel are neglected. Krithika Nelson of Shopo.in says “yes, of course, we use Google Analytics to keep track of traffic, and the latest updates are even better. It allows us to see which page, which design the visitor has spent most time on and other such minute details. It has made our life so much easier”.Google analytics also helps you understand the source from where all the traffic is coming from. This helps you in channelizing your focus. It also indicates the key words that helped the traffic flow towards your website. Mr.Vijayakumar Palaniappan, Sr. Manager of Chennaijobsite.com says, “It is Google analytics which helped us improve our site and make it more user friendly. We have climbed the ladder so much that we feature among the top five when you search for Chennai + jobs.”
How to integrate Google analytics?
In order implement Google analytics you need not go through an elaborate process. There is a JavaScript that needs to be incorporated along with the code of the website. This helps in collecting the data and sends it to the server and then the analysis can be received. Rahul Narvekar of Fashionandyou.com adds “Analytics is an extremely important part of our business process, which is being used to enhance our product offering, customer experience on our site, etc. In addition to Analytics, we also use couple of other tools to get real time analytical data of our campaigns”. Google analytics helps in understanding even if the visitor was a first timer or a repeat visitor.
Why Google Adsense?
If you have invested a lot in creating a website and thinking of how you can generate income from your site then your search can end with the giant company Google. Google has the popular Google Adsense which helps you to earn provided your website has good information and is well maintained. The basic requirements are to possess a Google account and a bank account into which Google can deposit the money. So start using Google Adsense and earn double your investment. Sorav Jain adds “My blog is incorporated with Adsense but cannot be considered as a revenue generation source, but definitely looks good when some popular brands have their ads run on my blog via Google.”
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