The discussion around long working hours and the definition of productivity continued to divide opinion online after a post about an entrepreneur who claimed to “work 24 hours a day” drew widespread attention.
Andrew Yeung, a former Meta and Google employee who now operates the events company Fibe, shared the account on X (formerly Twitter). In his post, Yeung said he had met a founder in New York City who had trained herself to lucid dream in order to continue working during her sleep.
“I just met a founder who told me she works 24 hours a day. I’m not joking. She’s taught herself how to lucid dream so she can solve important work problems in her sleep,” Yeung wrote.
He added that the woman’s business had already raised “tens of millions of dollars” and employed “a few dozen people.” Yeung commented, “It’s working, though. She recently raised tens of millions of dollars and hired a few dozen people. San Francisco is known for 996,but in New York, we’re 24/7.”
I just met a founder who told me she works 24 hours a day. I’m not joking.She’s taught herself how to lucid dream so she can solve important work problems in her sleep. It’s working though, she recently raised tens of millions of dollars and hired a few dozen people. San… — Andrew Yeung (@andruyeung) October 10, 2025
The post quickly went viral and generated stream of mixed reactions.
One user remarked, “She can make a startup out of this alone, would pay for the app teaching me this.” Another joked, “The next step is to slow down time when she dreams, so she can get more subjective hours and work 30 or 40 hours per day.”
Some users were sceptical, with one writing, “Top 10 things that never happened,” while another commented sarcastically, “Has she tried reprogramming every single neuron in her nervous system to only compute work tasks? Movement and central nervous system functions are overrated.”
Others raised concerns about the impact of such behaviour on health. “I’ve always lucid dreamt, but it’s not restful sleep. She needs proper sleep to be productive the rest of the day,” one user observed. Several others described the idea as “sensational nonsense,” “a misery-induced existence,” and “equal parts terrifying and impressive.”
Lucid dreaming refers to a state in which a person becomes aware they are dreaming while still asleep. It generally occurs during the REM (Rapid Eye Movement) stage of sleep, a phase marked by rapid eye motion, quicker breathing, and increased brain activity.
According to WebMD, studies have found that people who experience lucid dreams may have structural differences in their brains. The prefrontal cortex — the area involved in decision-making and memory — tends to be larger in these individuals, suggesting that people with higher levels of self-awareness or introspection may be more prone to vivid dreaming.
The medical platform also notes that disruptions or irregularities in the sleep cycle, particularly during the REM phase, can make lucid dreams more likely to occur.
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