Rebranding Continues: TweetDeck is now 'XPro'

(Image: X)

As part of Twitter's broader rebranding exercise, TweetDeck has now been renamed "XPro."

TweetDeck is a proprietary social media dashboard application for the management of Twitter accounts

Over the last few weeks, Twitter has undergone a brand change under new management led by CEO Elon Musk. The platform is now called X; tweets are now being referred to as posts, and retweets have been rebranded to reposts.

Name is changing to XPro. Will come with a wide range of psy op plugins.

— Elon Musk (@elonmusk) July 28, 2023

Over the years, TweetDeck has become an essential managing tool for organisations to let their teams schedule and host social media posts.

Also read | X, formerly Twitter, appeals Karnataka court ruling on blocking orders: Sources

As reported by 9To5Google, the new "XPro" branding has started to appear on TweetDeck's landing page, though it does not appear to be complete yet.

The logo only appears if you access the page while signing out of your Twitter account. The web link is still tweetdeck.twitter.com, but expect that to change.

X hasn't updated the text on the site either, with frequent mentions of Twitter, and even using the old "for people who live on Twitter" tagline.

Earlier in the month, X support had put out a post announcing an improved version of TweetDeck that would have a full composer, access to Spaces, video docking etc.

Also read | X files lawsuit against CCDH over 'false' claims on abusive comments

Users who were interested in testing the new dashboard would have to be verified in 30 days.

We have just launched a new, improved version of TweetDeck. All users can continue to access their saved searches & workflows via https://t.co/2WwL3hNVR2 by selecting “Try the new TweetDeck” in the bottom left menu.

Some notes on getting started and the future of the product…

— Support (@Support) July 3, 2023