Sony introduce their PMW-100 handheld camcorder to the market

Sony’s new offering, the PMW-100 joins the popular XDCAM HD422 line-up of camcorders – making it the smallest and the lightest camcorder in the XDCAM family. Advancement in digital imaging technology has enabled professional journalists and videographers to cover stories by using portable devices, such as mobile phones, DSLRs and consumer camcorders. However, when compared to main-stream shoulder mount camcorders, there is still a significant gap in image quality, ease of editing and data management. The PMW-100 aims to achieve  the best of both worlds, by recording full broadcast quality MPEG HD422 video within a handheld form factor.

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