A peek into Intel‘s gameplan for emerging markets

Close on the heels of IDF 2012, Intel hosted a little get together for select media houses in our nations capital, highlighting some of the new advancements in the world of personal computing as well as Intel’s vision for an emerging market such as ours. The PC continues to be the dominant medium through which people access the Internet globally and according to Intel’s 2012 survey, around 83 percent of users in India still access the web through a PC. But just like other technology products, it has evolved over the years. It’s no longer a beige box, sitting in the corner of your room, that requires a lot of power to operate. Smartphones and tablet PCs are the future of personal computing and it’s emerging markets such as India, Russia, China, etc. that show a much higher demand for tablets and smartphones as compared to traditional desktop computers. This is where Intel plans to catch the wave and try and develop a  much stronger ecosystem, not only for their wide range of products but also on the software development front.

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