LG unveils the Optimus L3, L5 and L7

LG Electronics made a fresh move in their strategy to attain smartphone leadership with the launch of their new design identity, L-Style, up ahead of the 2012 Mobile World Congress (MWC). Bold move? Well, it’s because they’ve announced three smartphones in three different price brackets, to stack up against the competition. "Design is consistently the top or second most important factor for customers when choosing a mobile phone," said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. "With smartphones, we sometimes took a more functional approach to design but with L-Style we're going back to our roots as a company focused on how our products fit into the lifestyle of our customers."