Sony Ericsson introduce new Xperia Active Billabong Edition, with Billabong

Sony Ericsson has announced an expanded global strategic alliance with Billabong, the Australian brand that promotes an authentic lifestyle along with the true values of core board sports (surfing, snowboarding, skateboarding and wakeboarding). This new partnership connects the Xperia smartphone brand to a new and influential consumer audience and extends to a retail offering for smartphone users. Keeping this new partnership in mind, Sony Ericsson has launched the Xperia active Billabong Edition smartphone. This one is designed for extreme sports enthusiasts.

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