BlackBerry Curve 9220: New Bottle, Old Wine

One of the key reasons why BlackBerry rules the smartphone roost in India has been the entry-level Curve 8520, released way back in August 2009. A basic

April 18, 2012 / 15:10 IST

One of the key reasons why BlackBerry rules the smartphone roost in India has been the entry-level Curve 8520, released way back in August 2009. A basic smartphone without 3G and specs like a 2 MP camera, the 8520 was a mega-success primarily because it was affordable and provided access to BBM, social media feeds and e-mail—different facets of the BlackBerry service. So, despite the smartphone’s low-end features, the price-sensitive Indian customer (and especially the youth) purchased the 8520 for BBM and the BlackBerry service.

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first published: Apr 18, 2012 03:03 pm

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