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Last Updated : Sep 08, 2012 04:35 PM IST | Source: Tech2.com

New Kindle Fire ads unavoidable: Amazon

When Amazon yesterday launched its new Kindle Fire tablets and the Paperwhite e-book reader, there was a tiny add-on that went almost unnoticed: each of the

When Amazon yesterday launched its new Kindle Fire tablets and the Paperwhite e-book reader, there was a tiny add-on that went almost unnoticed: each of the new Kindle Fires would include compulsory ads labeled as "Special Offers". And now it has come to light that there is no opt-out mechanism either. An Amazon spokesperson has confirmed to CNET that there will not be an ad-free version or an opt-out mechanism. You will have ads on the Kindle Fire’s lock-screen as well as a link to “Special Offers” and sponsored deals on the home screen.The earlier version of the Kindle Fire tablets had ads too. However, these were restricted to only the low-end Kindle e-ink devices. You could also choose to opt out of receiving advertisements by simply buying one of the higher-priced Kindles or by paying a fixed amount later.

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First Published on Sep 8, 2012 04:27 pm
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