First Impressions: Nokia Lumia 720

With the Lumia 820 and 920 being super sales duds, all hope for Nokia’s resurrection in the smartphone game seemed lost. With the road to Symbian left in ruins, coupled with its reluctance to adopt Android, Nokia had no choice but to stick to Microsoft's mobile platform. Things have been looking up lately, though, after Nokia announced its budget <strong>Lumia 520. And now, its mid-range Lumia 720 is starting to hit store shelves. Priced just shy of Rs 20,000, the Lumia 720 is designed to offer the best of both worlds – stellar multimedia performance and a good battery life. Here’s our initial impression of the phone before the full blown review. Design and Build The Lumia 720 is hands down the best looking Lumia till date, with the 520 coming in a close second. The unibody chassis is extremely well built and there’s a seamless transition from screen to chassis. The Lumia 720 is available in multiple colour options with a mix of gloss and matt finishes. Despite the glossy finish, the handset is surprisingly grippy and feels really good in your hand. Finger prints are unavoidable, but it’s not too much of an issue to get rid of. The squared off front is reminiscent of the Lumia 920, but the rest of chassis is similar to the 820 and the 520.