Sony India announces new VAIO Ultrabook, refreshes existing line-up

Sony India today announced its ambitious plans to sell a whopping 6.5 lakh VAIO units in FY12, up from 5 lakh units in FY11. This year, Sony India adds VAIO E14A, with unique wrap design with accent colours, VAIO T, the Ultrabook and new models of E, S & Z series to its ever-expanding product portfolio. Sony will also consolidate its distribution network by adding 500 more channel counters, taking the total count to 4,500 in FY12. Sony for the first time introduces on-site support for all VAIO models, beginning July 2012. Towards VAIO marketing, Sony will invest a huge sum of Rs. 90 crore in FY12, starting with ‘Spark a Trend’ campaign with Brand Ambassador Ms. Kareena Kapoor. Prices start at Rs. 27,990 and go all the way up to Rs. 1,79,900.