Samsung still holds the aces

India’s smartphone market is a vibrant mix of big brands and low cost players. Samsung is the clear leader when it comes to smartphones, but Indian manufacturers and distributors are catching up to the Korean company through competitive pricing on similarly-speced devices. Of course, Samsung's top spot hasn't come about by just producing a smartphone with great specs. There is a whole lot more behind the success of its product lines. For one, even before Samsung brought its A-game to the Android table, it was an established brand in the consumer electronics industry. As such there was a great deal of awareness among Indian customers about the brand. This was, of course, further helped by the raw performance of its phones, innovation in terms of display technology and processing power, and feature-filled software.