Facebook tests 'View Tags' cookie ad-tracking feature

Facebook is using a new feature called 'View Tags' that drops cookies to help advertisers track who saw what ad.

November 23, 2012 / 11:30 IST

Facebook is testing yet another feature that might elicit mixed reactions by its users. TechCrunch has reported that Facebook is using a new feature called ‘View Tags’ that allows advertisers to drop cookies and on people who see their Facebook ads and track if they buy something later.Click here for full story

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first published: Nov 23, 2012 11:24 am

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