Lumia prices to be slashed, says Nokia's Senior VP

Nokia’s Lumia range of handsets is all set to become slightly more affordable according to Nokia’s Senior Vice President D Shivkumar. The Finnish company is going to tweak the price of the Windows-based Lumia to make them affordable to potential consumers in India, Middle East and Africa (IMEA) regions. The company has a lot riding on the Windows running Lumia devices and is now sparing no quarter in getting customers to switch their smartphone loyalties towards the brand. Shivkumar, in an interview to a newspaper, said that establishment of Lumia has been a big priority for Nokia in the Indian markets. The honcho for the IMEA region explains that there are two business models – one where the handset is subsidised by service providers and the other where the consumer buys the phone independently. Most countries in the IMEA zone have the latter method of purchasing phones and Nokia is aiming to have a range of value points for it to attract customers of different varieties.Click here for full story