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    • Disney+Hotstar creates new viewership record of 3.5 cr in India-Pak match

      The India-Pakistan ICC Cricket World Cup match on Saturday set a new viewership record, with a peak of approximately 3.5 crore viewers, as reported by Disney+Hotstar.

    • Sourav Ganguly overwhelmed with the viewership and ratings of IPL 2020

      The opening week of this season of IPL saw 269 million viewers million.

    • FIFA World Cup 2018: Record 51 million Indians tuned in to watch the summit clash

      Interestingly, female viewers made up for 47 percent of the total tournament viewership

    • Social networking that not only connects but helps make money

      Social networking sites have created an eco-system for content producers and consumers. Content, viewership and number of followers are now turning out to be tangible assets.

    • Nielsen study links Twitter chatter with TV ratings

      A study by media measurement company Nielsen revealed that a frenzy of Twitter chatter about a broadcast program meant that more viewers were watching the programme.

    • World Cup bonanza: Cabinet announces tax exemption on sales

      India's win over Pakistan in the World Cup semi finals seems to have brought more cheer to the ICC. The cabinet today announced tax exemption on the revenues from the World Cup, reports CNBC-TV18's Tanvi Shukla.

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