VD Wadhwa, CEO and Executive Director, Siti Cable says: "As and when the business becomes fully digitized, the company‘s average revenue per user ( ARPU) will grow at least 5 times".
The company will be using funds towards expanding digitisation of phase 3.
Siti CableSiti Cable has embarked on huge investment regarding digitisation of cable business. It has already converted 40 percent of its business into digital from the analog mode.
The company is currently in the investment phase due to digitization, says Siti Cable's CEO VD Wadhwa, and requires around Rs 1,200 crore. The company is looking to raise Rs 300-400 crore through debt or equity.